Live Streaming Video for the 2008 Olympics
During the upcoming 2008 Olympics, NBC will stream 2,200 hours of 25 events live, with almost the entire 4,000 hours of the games available on archive for North American Internet users. CNN interviewed Perkins Miller, SVP Digital Media, NBC Sports and Olympics, about the dawn of the digital games. When asked how come they only broadcasted one hockey game from the 2006 winter games, they responded by saying how far online video technology has come allowing them to have a much greater capability in 2008 to make this possible. When asked did he think that online broadcasts will ever replace that of the television he said he would find it hard to imagine sitting in front of a computer vs. that of say a 52 inch flat screen to watch the super bowl. Miller also stated that the fact that the majority of households with young children own more laptops than televisions and how they use technology as a tool, things may change. This shows us the demand of being able to watch this along with many other things has grown immensely. The invention of youtube lets us go watch anything that may of happened worldwide. Even though it may infringe on copyright laws (mostly in sports), clips of great plays etc. always find their way online. America's love for the television has been invident ever since it was invented in black and white. In today's society when we can watch shows such as the Andy Griffin Show which came out in black and white on our 52 inch LCD screens with surround sound and in HI-DEF shows just how much we as Americans love our television viewing experience wither be on an actual tv or computer. The extensive coverage of the 2008 Olympics via online will have one of the biggest online viewing populations to date.
http://www.cnn.com/2008/TECH/07/10/oly.nbc/index.html
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